44th Annual Meeting Speakers
44th Annual Meeting
The Doubletree by Hilton
Orlando, Florida.
October 20 - October 22, 2015
Our Keynote Speaker
Dr. Alan Beaulieu
One of the country’s most informed
economists, Dr. Alan Beaulieu is a
principal of the ITR Economics
where he serves as President. Since
1990, he has been consulting with
companies throughout the US,
Europe, and Asia on how to forecast,
plan, and increase their profits based
on business cycle trend analysis.
Alan is also the Senior Economic
Advisor to NAW, Contributing Editor
for Industry Week, and the Chief
Economist for HARDI.
Alan is co-author, along with his
brother Brian, of the book MAKE
YOUR MOVE, and has written numerous articles on economic
analysis. He makes up to 150 appearances each year, and his
keynotes and seminars have helped thousands of business owners
and executives capitalize on emerging trends. Prior to joining
ITR Economics, Alan was a principal in a steel fabrication
company and also in a software development company.
David T. Crow
David Crow founded DCLRS in 1991 and built a
talented team specializing in policy areas including
agriculture, climate, energy, international, labor/
immigration, pesticides, fertilizers, small business,
transportation and infrastructure, and water policy.
David developed a wide range of contacts and
knowledge working for Rep. Tom Coleman (RMO),
Secretary of Agriculture Jack Block, the
Fertilizer Institute, the National Council of Farmer
Cooperatives and the Jefferson Group. He also speaks to a wide
range of industry audiences. He continues to be deeply engaged in
the political process on issue areas that impact our members. David
also worked on several presidential and congressional campaigns
in order to connect to the political process.
George Trudell
George Trudell has over 25 years supply chain and
technology experience helping mid-sized manufacturing
and distribution companies improve their
businesses. He worked in industry for 15 years as
a Corporate Director of Supply Chain, Planning
Manager, Strategic Planning and Master Scheduler.
He has worked in consulting for almost 15
years, from Senior Consultant to Partner at Grant
Thornton, McGladrey, and now Ultra Corporation.
George has selected and implemented ERP systems at each step in
his career, leading ERP projects from both perspectives (industry and Implementation projects, working with all major ERP and CRM
vendors including SAP, Oracle, Microsoft, Infor, QAD, Epicor, IFS,
Sage, and Consona. His ability to lead his clients through process
change enabled by ERP systems is his strength. George has deep
experience with both process and discrete clients and ERP projects.
George has his BBA from The University of Michigan’s Ross School
of Business and his MBA from Northwestern University’s Kellogg
Graduate School.
Dr. Paul Fisher
Dr. Fisher is an Associate Professor in the Department
of Environmental Horticulture at the University of
Florida in Gainesville. He has done extensive research
in greenhouse floriculture focused on production,
propagation, and shipping of plugs and cuttings, pHmanagement
for soilless media and production-monitoring
and financial analysis software. His research
includes Media-pH and micronutrient management,
including understanding how factors drive pH changes
over time and correction of pH-related problems. He holds a BS in
Botany from the University of Auckland, a Masters of Applied Sciences
in Resource Management from Lincoln University in New
Zealand and a Ph.D. in Horticulture from Michigan State University.
Jeff Anderson
Jeff Anderson represents Mycorrhizal Applications LLC from
Grants Pass, Oregon. MAI is the largest mycorrhizal inoculum
manufacturer in the world, and produces the world’s largest selection
of quality commercial inoculum available: MycoApply®. Jeff
received his BS in the Political Economics of Natural Resources at
the University of California. Although not a physical scientist by
training, years of experience in the business including plant trials,
laboratory colonization assays, and improved production technologies
have cemented his understanding, appreciation, and belief in
the need for mycorrhizae in a world heavily impacted by man. Jeff
has a firm understanding of these particular micro-organisms and a
keen interest in sharing what he has learned regarding the practical
applications of these materials in agricultural biological soil management,
soil manufacturing, and sustainable landscape practices.
Paul Short
Paul Short is President of the Canadian Sphagnum
Peat Moss Association in Alberta, Canada. CSPMA
is the association of peat moss producers and related
Enterprises devoted to promoting the sustainable
management of Canadian peatlands and the industry.
Paul directs support and advocacy for association
members and leadership in environmental and social
stewardship and economic well-being related to the
use of Canadian peatland resources.
Jesse Till
Jesse Till represents Chatter Buzz Media that delivers results as an
award-winning digital marketing agency that specializes in website
design, SEO, social media marketing, and content creation.
Founded by an engineer recruited by Google and a journalist,
Chatter Buzz Media is a certified women and minority owned Internet
marketing firm that’s fueled by innovation and sugar-free
Red Bull.