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Mulch & Soil Council

Presentations & Recordings of
39th Annual Meeting Speakers

Fellows Our 2010 Keynote speaker, Dr. Lowell Catlett, is a Regent's Professor in Agricultural Economics and Agricultural Business and Extension Economics and the Dean of the College of Agricultural, Consumer and Environmental Sciences. He is an exciting futurist whose knowledge of technologies and their implications on the way we will live and work is addressed in his varied and upbeat presentations. His vast knowledge astounds corporate and association audiences both nationally and internationally. His presentations are thought- provoking and highly-entertaining.

Dr. Catlett received his doctorate in Economics from Iowa State University, and has twice received the Don C. Roush Award for Excellence in Teaching. He is also a recipient of the prestigious Burlington Foundation Faculty Achievement Award for Outstanding University Teaching. In 1994 he was one of two Western Regional recipients of the National Association of State Universities and Land Grant Colleges “Excellence in College and University Teaching in the Food and Agricultural Sciences Award.”

In February, 2007 he received the Carl F. Hertz Distinguished Service to Agriculture Award from the American Society of Farm Managers and Rural Appraisers for his service to agriculture.

In addition to his selection in 2002 as a member of the original class of six New Mexico State University Regents Professors, Dr. Catlett has received every teaching award the university offers, including the Westhafer Award for Teaching in 1990, New Mexico State University’s top honor. The professor of agricultural economics and agricultural business is internationally known as an expert in commodities futures markets and is in demand as a speaker and consultant on predicting and planning for near- and long-term futures.

Lowell recently received the College of Agriculture and Home Economics Advisor of the Year as well as Teacher of the Year at New Mexico State University.

He is a consultant to the U.S. Departments of Agriculture, the Interior, Defense and Labor. He has also been a consultant to many Fortune 500 companies.

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FellowsR. Michael Beene Senior Health Advisor & General Counsel Michael Beene serves as senior health advisor and general counsel for the National Association for the Self-Employed (NASE). The NASE is a national membership association representing over 200,000 micro-businesses, those with ten or less employees.

As senior health advisor, Mr. Beene works with NASE’s legislative staff to educate policymakers on the health coverage issues faced by the self-employed and health policy options that would assist the micro-business community in gaining access to quality, affordable health coverage.

With passage of the Patient Protection and Affordable Care Act, Mr. Beene assists the association in educating our membership and the self-employed community at large regarding the impact of the health reform law. Prior to joining the NASE, Mr. Beene was self-employed and operated his own trial law firm in Dallas, Texas.

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FellowsAs President and Chief Operating Officer of the American Transportation Research Institute, Rebecca M. Brewster leads the research activities of the Institute in the areas of safety and human factors; environmental factors; technology; transportation security; and economic analysis. The American Transportation Research Institute advocates for and conducts transportation research, with an emphasis on the trucking industry’s essential role in a safe, efficient and viable transportation system.

Ms. Brewster serves on the Executive Committee of the National Academies Transportation Research Board. She is also a charter member of the National Traffic Incident Management Coalition.

Before joining ATRI, Ms. Brewster was the Public and Governmental Affairs Director for the Cary, North Carolina Chamber of Commerce and a Fleet Analyst with Moen, Inc. Ms. Brewster holds a Bachelor of Arts from Wofford College and is a Fellow of the North Carolina Institute of Political Leadership.

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Fellows As president of DC Legislative & Regulatory Services (DCLRS) since 1991, David Crow represents numerous corporations and national trade associations on a wide range of issues. He helps clients to formulate policy and develop strategic plans for working with legislative and executive branch officials on critical issues. David has served as a legislative representative for MSC since 1989, guiding the Council on many industry challenges.


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FellowsBrian Jackson is an Assistant Professor in the Department of Horticultural Science at North Carolina State University, Raleigh NC.  Brian's research experience and expertise focuses on the development and utilization of alternative organic materials for horticultural applications.  Specifically, the development and application of freshly harvested trees (forestry products) to replace, or supplement current potting mix materials and landscape mulches.


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FellowsPaul Short's Current Position: President; Canadian Sphagnum Peat Moss Association (CSPMA): The Association is the national advocacy agency representing the Canadian horticultural peat industry. He was hired in September 2007.

Executive Board Member of the International Peat Society (IPS): The Society represents over 40 countries with 1500 members concerned with the management and development of peatlands throughout the world.

Work history: Retired in August of 2007 from the Department of Sustainable Resource Development, Alberta Government.

Strategic development and management of Alberta’s natural resource industries, combined with integrated planning for Alberta’s renewable and non-renewable resources were the focus of the 33 years of Government service.

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FellowsHugh Whalan is a Business Developer at Environmental Credit Corp. Hugh worked as a management consultant in Australia before moving to the U.S. to work as a business developer for one of North America’s largest carbon credit project developers, Environmental Credit Corp. At ECC, Hugh works with numerous emission reduction technologies including anaerobic digestion, gasification and energy efficiency and has gained extensive expertise in the carbon market, including investment and financing, contract development, market design and Cap and Trade policy. More recently, Hugh spearheaded business development efforts in the methane avoidance markets, successfully making ECC the largest player in this space in less than 12 months.

Hugh was integrally involved in the world’s first voluntary market methane avoidance carbon credits, issued to a Massachusetts composter early in 2009.

Hugh is a commerce graduate from the University of Sydney. He is currently involved in several carbon credit research projects with academics from Cornell University and ASU.

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