50th Annual Meeting Presentations
50th Annual Meeting
The Peabody Hotel
Memphis, TN
September 21-23 2021
Wednesday, September 22
Thursday, September 23
| 8:30a-9:00a |
Morning Coffee — Sponsored By Chromascape |
| 9:00a-10:00a |
The Art of Innovation: Lessions to Help Uncover Your Next Big Breakthrough. – Many mulch, soil and compost operations strive to be competitive and attempt to innovate by tweaking their process, how it’s delivered, or improving customer service. This type of innovation is intuitive and comes natural for many business leaders. It is often based on instinct and anecdotal feedback. It results in mixed outcomes and relies mostly on luck. Too often this hopeful approach is taken, which can result in thousands of dollars wasted. The goal of this presentation is to inspire the audience to think differently about how they can take ideas and evaluate them to uncover their next big breakthrough. Speaker: Ted Dirkx, Vermeer Corporation.
 Download Audio of Ted Dirkx presentation
 Download PDF of Ted Dirkx presentation
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| 10:00a-10:30a |
Break — Sponsored by Faltech Industries. |
| 10:30a-11:30a |
Consumer Insights and Gardening Trenda - The Covid-19 Pandemic made a massive change in Americans’ lives with a BIG new emphasis on gardening. Hear the latest information on what is happening in consumer trends, an update on Millennials, and a look at the “Big Picture” marketplace for the Lawn & Garden Industry. Speaker: Luke Custer, Scotts Miracle-Gro Company.
Download Audio of Luke Custer presentation
Download PDF of Luke Custer presentation
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| 11:30p-2:00p |
Keynote Luncheon:
Silver Linings: Reimagining the Future Landscape from a Macro Perspective
Talk of an eventual “return” to the way things were is unrealistic. Instead of preserving our tried-and-true ways of doing things, we must adapt and innovate quickly, and in real time to what will be an entirely new world. Erica Orange will put these changes within a broader context and discuss several emerging trends that are shaping and impacting the future. Using macro technological, sociocultural, demographic and economic trends as a catalyst, she will talk about how the major growth areas will uncover both the short- and long-term opportunities of tomorrow, and how all will transform the current landscape.
Speaker: Erica Orange, V.P. — The Future Hunters
Download Audio of Erics Orange presentation
Download PDF of Erica Orange presentation
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| 2:00p-3:00p |
Advanced Production Measurement – This session will present how to understand both product yield and shrinkage to maximize profits using load volume scanning. Speaker: Lawson Lamar, II, Loadscan
Download Audio of Lawson Lamar presentation
Download PDF of Lawson Lamar presentation
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| 3:00p-3:30p |
Break — Sponsored By TH Glennon Company |
| 3:30p-4:30p |
The CROW Political Report (Part 2) & Town Hall — David Crow completes his review of Washingon politics with discussion on legislation, the debt ceiling and more, followed by a member Q&A session.
Download Audio of David Crow Town Hall presentation
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4:30p-6:30p |
Presidents Reception – Join us for our closing event as the President’s Reception gives participants the opportunity to recap the bounty of information presented at the meeting and say goodbye to old and new friends before returning home. SPONSORED BY: Social Marks Media |
6:30p |
Meeting Ends |
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