50th Annual Meeting Presentations

Program Speakers

50th Annual Meeting
The Peabody Hotel
Memphis, TN
September 21-23 2021

Wednesday, September 22

1:00p-1:30p Opening Welcome – Hear from MSC President Jim Weber, Program Chair Kimberly Rygielski, Legal Counsel John Hazard and Executive Director Robert LaGasse as we invite you to celebrate our 50th MSC Annual Meeting.
PDF Download Audio of Welcome & President's Report
PDFDownload PDF of MSC 50th Annual Meeting Welcome Program
1:30p-2:30p The Crow Political Report – Join us as MSC Legislative Representative DAVID CROW presents our annual update on the state of politics in the U.S.
PDF Download Audio of David Crow presentation
2:30p-3:00p Break — Sponsored By Reliance Packaging
3:00p-4:30p 50th Annual Membership Meeting – Hear reports from MSC leadership and committees, elect Council directors and discuss MSC programs and activities as they may impact your business and the industry.
PDF Download Audio of MSC 50th Annual Membership Meeting
PDFDownload PDF of MSC 50th Annual Meeting Presentation.
5:00p-7:30p Opening Reception – Join our Affiliate and Associate Members for cocktails and displays on the latest technologies and equipment. SPONSORED BY: Vermeer.

Thursday, September 23

8:30a-9:00a Morning Coffee — Sponsored By Chromascape
9:00a-10:00a The Art of Innovation: Lessions to Help Uncover Your Next Big Breakthrough. – Many mulch, soil and compost operations strive to be competitive and attempt to innovate by tweaking their process, how it’s delivered, or improving customer service. This type of innovation is intuitive and comes natural for many business leaders. It is often based on instinct and anecdotal feedback. It results in mixed outcomes and relies mostly on luck. Too often this hopeful approach is taken, which can result in thousands of dollars wasted. The goal of this presentation is to inspire the audience to think differently about how they can take ideas and evaluate them to uncover their next big breakthrough. Speaker: Ted Dirkx, Vermeer Corporation.
PDF Download Audio of Ted Dirkx presentation
PDFDownload PDF of Ted Dirkx presentation
10:00a-10:30a Break — Sponsored by Faltech Industries.
10:30a-11:30a Consumer Insights and Gardening Trenda - The Covid-19 Pandemic made a massive change in Americans’ lives with a BIG new emphasis on gardening. Hear the latest information on what is happening in consumer trends, an update on Millennials, and a look at the “Big Picture” marketplace for the Lawn & Garden Industry. Speaker: Luke Custer, Scotts Miracle-Gro Company.
PDF Download Audio of Luke Custer presentation
PDFDownload PDF of Luke Custer presentation
11:30p-2:00p Keynote Luncheon:

Silver Linings: Reimagining the Future Landscape from a Macro Perspective

Talk of an eventual “return” to the way things were is unrealistic. Instead of preserving our tried-and-true ways of doing things, we must adapt and innovate quickly, and in real time to what will be an entirely new world. Erica Orange will put these changes within a broader context and discuss several emerging trends that are shaping and impacting the future. Using macro technological, sociocultural, demographic and economic trends as a catalyst, she will talk about how the major growth areas will uncover both the short- and long-term opportunities of tomorrow, and how all will transform the current landscape. Speaker: Erica Orange, V.P. — The Future Hunters

PDF Download Audio of Erics Orange presentation
PDFDownload PDF of Erica Orange presentation
2:00p-3:00p Advanced Production Measurement – This session will present how to understand both product yield and shrinkage to maximize profits using load volume scanning. Speaker: Lawson Lamar, II, Loadscan
PDF Download Audio of Lawson Lamar presentation
PDFDownload PDF of Lawson Lamar presentation
3:00p-3:30p Break — Sponsored By TH Glennon Company
3:30p-4:30p The CROW Political Report (Part 2) & Town Hall — David Crow completes his review of Washingon politics with discussion on legislation, the debt ceiling and more, followed by a member Q&A session.
PDF Download Audio of David Crow Town Hall presentation
4:30p-6:30p Presidents Reception – Join us for our closing event as the President’s Reception gives participants the opportunity to recap the bounty of information presented at the meeting and say goodbye to old and new friends before returning home. SPONSORED BY: Social Marks Media
6:30p Meeting Ends